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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q12-Q17):

NEW QUESTION # 12
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

A. Create a Text content block.
B. Create a Free Form content block.
C. Create an HTML content block.
D. Create an Image content block.

Answer: B

NEW QUESTION # 13
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

A. Profile Mapping
B. Personalization Strings
C. Dynamic Content
D. AMPscript

Answer: C,D

Explanation:
Explanation/Reference:

NEW QUESTION # 14
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A. Specify character encoding in import file.
B. Manage Files in File Transfer.
C. Configure Field-Level Encryption in import file.

Answer: C

Explanation:
Explanation
If you import an encrypted file of subscriber data, you need to configure Field-Level Encryption in the import file activity. This allows you to specify which fields are encrypted and how to decrypt them. The Manage Files in File Transfer activity is used to move files from one location to another, not to import them. The character encoding setting is used to ensure the correct display of characters in different languages, not to decrypt encrypted data. You can learn more about this in the Importing Data into Marketing Cloud module on Trailhead.

NEW QUESTION # 15
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the
marketer focus?

A. Link Content
B. Footer
C. Email body
D. Envelope content

Answer: D

NEW QUESTION # 16
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A. Import Activity
B. Import Wizard
C. Ingest API

Answer: A

Explanation:
Import Activity in Salesforce Marketing Cloud allows users to automate the process of importing data from an external source like an Amazon S3 bucket into Data Extensions. The Import Activity can be set up in Automation Studio, where you can define the source, destination, and schedule for the data import. This method is verified in Salesforce Marketing Cloud documentation under Automation Studio and Import Activity setup.

NEW QUESTION # 17
......

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